In the world of some people, there are elusive signals that point the way to incredible discoveries and the realization of dreams. He was one of those who tried to understand these mysterious signals. His journey to understanding began with the words of an Australian gentleman: «Watch the signals and ignore the price.» These words of the Australian gentleman never left his mind. Why did the number 2A seem so important in his life? This thought rattled around in his mind for long nights until he found the connection between these numbers. In the Stanislav region, which is not traditionally involved in wine production, where he was born, his father’s house has the number 2A. After moving to Kyiv region, where Ukrainian organic wine is produced, the house where he lives also has the number 2A. The sommelier school where he acquired knowledge of the world’s «red obsession» is located at 3A, which became his leveller-up in aesthetics, culture, understanding of the diversity of tastes, feeling of bright moods and vision of new horizons. The Intercontinental Hotel in Kyiv, where he was first invited as a guest to the 2021 sommelier competition, which hosts various exhibitions and tastings of authentic and unique wines from Ukraine and other countries, has the same number 2A. He felt that this coincidence could not be just a coincidence. He carefully examined his surroundings and realized that these numbers were his invisible signals. They were showing him the right way, suggesting that his true destiny was connected to the number 2A. This mysterious connection of numbers provided a clue in his hesitation: «should I be fanatical about wine or not?» and sparked a passion for studying English-language sources on wine, creating an English-language online publication https://www.lusyswine.in.ua/blog/, and working closely with Ukrainian winemakers to promote Ukrainian high-quality wine. That’s how Mike de Peyrac discovered the magic of numbers and the secret of 2A-3A, which became his guiding star in obtaining the euphoria of self-realization. This story is a reminder that sometimes the answers to our questions can be hidden in the numbers and signals that surround us, and being wise enough to recognize them is the key to great discoveries.